SEO, or Search Engine Optimisation is a critical component of every company’s marketing strategy. Or at least it should be. If you are using SEO effectively then that is awesome! If you are not, or you are confused by the mention of SEO, here are 2 huge reasons why it is important and why you should be using it.
SEO helps Search Engines find and list your site. Essentially this makes your site visible when a user searches for it on a web browser, such as Google or Firefox. Without SEO your website will be buried under all of the websites that are implementing SEO. This will lead to low visit counts and lower conversions (sales).
As mentioned above, SEO brings users to your website as they find your company via their web browsers. This is called website traffic. Assuming you have a well designed website and your product/services are quality and in demand, this traffic generally leads to increased conversions (sales) which is only a good thing for your business.
There are many reasons why SEO is important for your website. These are just two of them but they are the two most important in our opinion. Why? Well they have the most direct impact on your sales. If you are interested in talking about this further get in contact with us and we will see what we can do for you and your company. We are here to help.