Case study

ChessCraft

From no website to a national classroom platform.

Website design Membership platform Stripe integration Bespoke software

A child concentrating during a ChessCraft chess session

Strategy / Learning / Scale

The completed ChessCraft website homepage

A new digital home — built from the first move.

The challenge

A brilliant programme without a digital platform.

ChessCraft had the expertise, the ambition and a powerful idea — but no website, membership system or online payment journey to support it.

To bring expert chess coaching into classrooms at scale, the team needed more than a polished front end. They needed one connected platform for schools, payments, lessons and ongoing learning.

The ChessCraft team
Built around real coaches and real classrooms.
Children taking part in a ChessCraft classroom session

The reach of a national programme.
The feel of a coach in the room.

What we built

One joined-up platform, designed around schools.

01

A confident digital home

A premium website that makes the programme clear, credible and easy for schools to explore.

02

Membership & payments

Secure school accounts, a simple registration journey and seamless Stripe payment integration.

03

Chess4Schools Live

Purpose-built software that lets one expert coach broadcast a live lesson to many classrooms at once.

04

A dashboard for every school

Schools can return to lesson recordings and keep pupils engaged with a fresh Puzzle of the Day.

The result

One platform. More schools. More children learning chess.

ChessCraft can now guide a school from first discovery to payment, live participation and continued learning — all in one place.

The result is a scalable digital foundation that extends the reach of expert coaching without losing the shared, human experience that makes the programme special.

WebsitePlatformNationwide reach
A ChessCraft pupil playing chess
From the first moveBuilt to scale

Your move

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