Case study
Four specialist companies. One unmistakable group.
Group website Brand architecture Division identities WordPress
Electrical / Fire & Security / Energy / Mechanical
One coherent digital presence connecting four specialist service divisions.
The challenge
The merger created scale. The brand needed to make it clear.
LeeLex Group brought together four specialist companies spanning electrical, fire and security, renewable energy and mechanical building services.
The newly formed group had no web presence. It needed to communicate the strength of one larger organisation while ensuring the four divisions did not lose the specialist identity and recognition each had already built.
The website also had to make a complex, multi-discipline offering easy to understand, helping commercial, residential, industrial and public-sector clients find the right expertise quickly.
No united web presence
The new group needed a credible central destination that introduced its combined scale, expertise and nationwide offering.
Unity without sameness
Four companies had to feel part of one organisation without flattening the individual character of each specialist division.
A complex customer journey
Visitors needed a straightforward route from the group-level proposition to the exact services and team relevant to their project.
What we built
A shared foundation with four confident voices.
A clear LeeLex Group identity
We established deep navy as the consistent group foundation, creating a professional visual language that connects every page and division.
A four-colour division system
Blue identifies V9 Electrical, red V9 Fire & Security, green Norvex Energy and orange Helix Mechanical across navigation, content and calls to action.
One connected information architecture
The group proposition leads naturally into four focused division journeys, making the relationship between the businesses immediately understandable.
Individual service experiences
Each division has dedicated space for its services, expertise and project messaging while retaining the same structural and quality standards.
A scalable WordPress platform
The new website provides one maintainable foundation that can grow as the group adds services, projects and content across its divisions.
V9 Electrical
V9 Fire & Security
Norvex Energy
Helix Mechanical
The division experience
One system. Four recognisable destinations.
Every division page uses the same underlying hierarchy, typography and interaction patterns. The changing accent colour gives each specialist business a clear identity while making its place within LeeLex Group unmistakable.
V9 Electrical
Electrical installation · Maintenance · Testing & support
V9 Fire & Security
Fire alarms · CCTV · Access control · Monitoring
Norvex Energy
Solar PV · Battery storage · EV charging · Energy upgrades
Helix Mechanical
Heating · Ventilation · Plumbing · Plant-room works
The result
A larger group that still feels specialist.
LeeLex Group now has one credible digital presence that clearly communicates the scale and breadth created by bringing four companies together.
Clients can understand the integrated group proposition and move quickly to the division with the expertise their project requires.
The shared navy foundation creates consistency, while the four strong accent colours preserve individuality and make each specialist journey easy to recognise. The result is a website that presents LeeLex as one connected group without erasing the businesses behind it.
United group presence
A central website brings the combined LeeLex proposition, capabilities and identity together.
Distinct division identities
Each specialist company remains visually recognisable through its own strong accent colour.
Clear customer routes
Visitors can move from the group overview to the relevant division and services without confusion.
Room to evolve
One structured WordPress foundation supports future services, projects and group content.
Delivered
Make the whole business clear
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