Case study
Clarity for a complex records-management business.
Business services WordPress Structured content ISO-aligned secure storage
Clarify / Structure / Maintain / Protect
A professional first impression with a clear route into DSM's services.
The challenge
Complex services needed to feel clear, credible and easy to navigate.
DSM needed a professional website that accurately explained its physical, digital and hybrid records-management services.
The priority was not unnecessary design complexity. Customers needed to understand the available services and find the right next step quickly, while DSM needed a dependable website it could manage internally and expand over time.
Secure storage was also central to the brief. The ongoing website environment needed to reflect the security and governance expectations of a records-management business.
Broad service offering
Storage, scanning, digitisation and digital records services needed a structure customers could understand.
Trust-critical sector
The website had to communicate reliability and professionalism without distracting from the substance.
Long-term ownership
DSM needed to update and extend its content without relying on a developer for routine changes.
What we built
A streamlined website built for clarity and longevity.
Clear information architecture
Services and industries are organised into a logical hierarchy so visitors can move from a broad need to the relevant solution.
Professional WordPress experience
We designed and developed a restrained, credible website that supports the level of trust expected from a records-management provider.
Reusable content structure
Consistent layouts and content patterns make information easier to scan and allow new pages to fit naturally into the wider website.
Usability and performance
The experience is responsive, straightforward and focused on helping customers understand services without avoidable friction.
ISO-aligned secure hosting and storage
We provide an ongoing secure environment aligned with DSM's ISO-driven security priorities and the governance expectations of its sector.
Complex capabilities presented through concise content and structured benefits.
The result
A clearer website with less ongoing technical dependency.
DSM's services are now presented through a professional, structured customer journey that makes a complex offering easier to understand.
Visitors can identify the right area of the business and move towards a relevant enquiry, while the DSM team can manage routine content changes internally through WordPress.
The maintainable content structure and ISO-aligned secure storage environment give the website a dependable foundation that can evolve with the business.
Service clarity
A logical hierarchy helps customers understand DSM's physical, digital and hybrid solutions.
Internal control
Routine updates can be completed in WordPress without ongoing developer involvement.
ISO-aligned storage
The website is supported by a secure environment aligned with DSM's priorities.
Built to evolve
Reusable structures allow the website to grow while remaining consistent and manageable.
Delivered
Make complexity clear
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