Case study
A custom hoodie journey without a traditional checkout.
Custom WordPress Live product preview Guided configuration Structured quote requests
Choose / Design / Preview / Quote
Colour, crest and print choices reflected in a live product preview.
The challenge
Custom hoodie orders did not fit a standard online checkout.
Schools and organisations needed to make several connected choices before SchoolHoodies.ie could prepare an accurate quote.
Style, adult or child sizing, colour, quantities, crest treatment and back design all affect an enquiry. A normal product page would either overwhelm the customer or send incomplete information to the business, creating avoidable follow-up work.
Too many connected choices
Customers had to understand how garment, colour, branding, design and quantity decisions worked together.
No visual confidence
A text-only enquiry could not show customers how their selected front and back designs would look.
Inconsistent quote requests
Missing details meant more emails and calls before the team could understand and price an order.
What we built
A website, live designer and quoting system working as one.
Purpose-built WordPress website
We created a clear, colourful experience for schools, parents, students and college groups without making the journey feel corporate or complicated.
Guided hoodie configurator
Users move through occasion, adult or child style, garment choice, colour, branding and design decisions in a logical order.
Live front and back preview
Selected hoodie colours, crest artwork and back designs appear on the product as the customer builds their idea.
Sizes, quantities and uploads
Customers can provide the practical information and artwork needed for the business to assess the request properly.
Structured quote submission
Instead of forcing a direct purchase, the configurator turns every selection into a clear enquiry for the SchoolHoodies.ie team.
Back artwork and print colours made visual before the quote is submitted.
The customer journey
Complex underneath. Simple on screen.
The experience is framed around three understandable actions: choose a hoodie, design it and request a quote. Each step reveals the right decisions at the right time, keeping the interface usable despite the number of available options.
A clear route for students, teachers, parents and college groups.
The result
Better enquiries for customers and the team fulfilling them.
SchoolHoodies.ie now has a clear, user-friendly route from inspiration to a quote-ready custom hoodie brief.
Customers can explore options, see their choices take shape and submit the details the business needs without navigating a rigid e-commerce checkout.
For the SchoolHoodies.ie team, every enquiry arrives in a more consistent structure. That reduces back-and-forth communication and makes it easier to move from initial request to an accurate quotation.
Visual preview
Customers see front and back design choices on their selected hoodie.
Guided journey
Product decisions and contact details are handled in one connected experience.
Structured information
Quote requests arrive with consistent product, design, sizing and quantity details.
Fewer follow-ups
A clearer initial brief reduces avoidable clarification before quoting.
Technology used
Go beyond the checkout
Does your product need more than “Add to cart”?
We build custom website experiences that make complex products easier to understand, configure and enquire about.
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